• King Tuff: MOO
    Pow Magazine

    King Tuff: Moo

    If you’ve been on social media lately you may have noticed there’s been an upsurge in nostalgia for the years between roughly 2008 and 2012, this brief glowing pocket of time where indie culture still felt handmade and full of possibility. Before social media was embedded into our phones and taken over by ads and algorithms, when we were all just taking 100 photos on a digital camera on a night out, watching HBO’s Girls and wearing American Apparel disco pants. The Tiktok teens are calling it the “Millennial Optimism Years”. For me, who turned 18 the year Obama was elected, went to fashion school and moved to Portland in…