Pow Magazine

Joshua Cook & The Key of Now


Cover for Believe by Joshua Cook & The Key of Now

Joshua Cook & The Key of Now have taken the raw nature of The Stooges and have cut it down to a pulp, presenting us the listeners with the modern day Americana-infused psychedelic masterpiece. Each track is overflowing with the energy of riding down a desolated highway in a V-formation of motorcycles. Freedom is the final destination by any means necessary.

Joshua Cook has taken the message of the nearly forgotten forefathers of psychedelia by the bootstraps. Dusted them off. Picked them up where they left off and thrown them onto a motorcycle. But don’t for one second think these tracks are carbon copies of AM radio gods, as Joshua breathes an over-abundance of new life into each word sung. A wretched conviction permeates every second.

The album kicks off with “Believe”, a boastful sun-bleached track sprinkled with enough of the echo and reverb that’s present throughout the entire album. “Sorrow Creeping In” combines everything previously mentioned and ups every bit of ambiance by incorporating a soul-themed choir. Things are softened a bit with “When the Sun Goes Down” that just slowly explodes in a beautiful fury. “Call on Me” is almost reminiscent to a lovechild of everything off The Beatles’ Let It Be record.

And at the end of Believe we’re left with something both completely nostalgic and new. Toss any ounce of logic to the side of the road. Grow your hair long. And let love rain all over you.


I've been interested in music since a very young age. I was prone to ear infections when I was a baby and after long sessions with a doctor it was determined I would be deaf at a very early age from scar tissue. As a result my mother when play avant-garde music to me so I could hear a myriad of different sounds before that happened. Much to everyone's dismay, I could hear perfectly after the ear infections ended. But, my mom had inadvertently been put on a path of musical enlightenment. At 14 my 20 year old sister was attending Modest Mouse in Omaha, Nebraska with The Shins as an opener. I begged her to take me with her and she decided that would be my birthday present and took me. I was completely blown away by the experience. I wanted more and more of any live music I could find. But...living in Wellington, Kansas my options were a tad limited. I attended Weezer, Nine Inch Nails, Ladytron, Placebo shows but I was getting bored with everything mainstream. But everything changed when The Kills rolled through Kansas City. Seeing their dirty, smoke filled performance at The Midland Theater led me to look up more bizarre bands and further down the rabbit hole to finding newfound favorite such as Wolf Eyes and Slint. I began studying how exactly each genre made me feel. How each song sets a mood and tells a story. When I was about 26 I began writing for The Burning Beard. A doom, sludge, and heavy metal magazine based out of America and England and began my writing career. I met Dennis Gonzales at the 2014 Austin Psych Fest and we made a friendship centered around music. The next year we met again at the same festival and which led me to telling him about how I'd begun writing. He was interested to read my stuff and after a very short conversation he decided to let me on as a writing for POW! Magazine. Through his guidance my music spectrum as broadened significantly and I look forward to what I can hear in the future.